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In the last decade, if there’s anything in the marketing industry that has seen tremendous growth, it’s social media marketing initiatives that the brands have taken up. From time to time we see these big brands come up with super innovative social media campaigns that make heads turn at every step! But the interesting fact is that the startups have also taken this social media marketing game very gracefully.

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An influencer is someone on social media that has a large network of followers. In the past few years, brands have been reaching out to these people to push their products. It is a new way of celebrity advertising in the sense that the audience they are going for (millennials) can be found on social media platforms like Instagram, YouTube, and Snapchat.

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