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There’s an unending debate about which one of traditional or modern marketing is better and more suited to the current trends. Where traditional marketing methods are losing relevance by the day, modern marketing methods are not getting the required hold at the industry at the same pace. So the pertinent question becomes, which one is better and how should brands approach this phase of transition. Let’s start by looking at the overview and then diving deep into various parameters. 

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One may think that digital marketing has evolved through the decade, would it come as a surprise to you, that the term "Digital Marketing" was born in the year 1990? Three decades now from the birth of digital marketing and how the marketing strategies have changed. As opposed to the '90s, where it was only a challenge to look for something on the internet, to now, where one can find an array of information on a given topic.

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In the last decade, if there’s anything in the marketing industry that has seen tremendous growth, it’s social media marketing initiatives that the brands have taken up. From time to time we see these big brands come up with super innovative social media campaigns that make heads turn at every step! But the interesting fact is that the startups have also taken this social media marketing game very gracefully.

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An influencer is someone on social media that has a large network of followers. In the past few years, brands have been reaching out to these people to push their products. It is a new way of celebrity advertising in the sense that the audience they are going for (millennials) can be found on social media platforms like Instagram, YouTube, and Snapchat.

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