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There’s an unending debate about which one of traditional or modern marketing is better and more suited to the current trends. Where traditional marketing methods are losing relevance by the day, modern marketing methods are not getting the required hold at the industry at the same pace. So the pertinent question becomes, which one is better and how should brands approach this phase of transition. Let’s start by looking at the overview and then diving deep into various parameters. 

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One may think that digital marketing has evolved through the decade, would it come as a surprise to you, that the term "Digital Marketing" was born in the year 1990? Three decades now from the birth of digital marketing and how the marketing strategies have changed. As opposed to the '90s, where it was only a challenge to look for something on the internet, to now, where one can find an array of information on a given topic.

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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said to be true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

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