SEARCH ENGINE OPTIMIZATION- THE FUEL TO THE JET
SEO is a critical factor for driving website traffic. If your site and content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic from organic search your site.
But getting more traffic is not the only benefit of SEO, additionally, SEO is like heart that pumps blood to your business or your website.
Here is a list of the top 4 SEO benefits:
1. SEO targets quality traffic
It is a customer centric marketing method, where only when the customer has a requirement and places a search on google, he or she can see your site in the search engine results. Thus, unlike forced outbound marketing tactics like emails and cold calls, SEO is inbound and the customer himself comes to your website. This organic traffic is the highest quality and most genuine traffic.
2. SEO is cost-effective
Once you have made the initial investment, and your site has started ranking, there is no on-going cost. It is free of cost to keep your valuable rank on the search engine. However, it takes a long time to get ranked on the first page. One must not confuse SEO to PPC ads, which are costly.
3. SEO gives higher conversion
Once you start getting traffic on your website, there is absolutely no need to worry about the conversion. Your results are permanent, and you will have continuous new leads without having to use any outbound marketing like cold calls. The best results are seen when you rank in the local search directly, leads result in increased visits and sales.
4. SEO leads to increased brand awareness
When customers see your website ranking on the first page, they automatically start to trust you and believe that you are a well reputed brand. With SEO you can get ahead of your competition.
Remember SEO is a long-term strategy, will gives its fruits once you have done the work properly. People trust Google, and SEO is most effective way to influences customers to buy your products and services.