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IMPORTANCE OF SOCIAL MEDIA MARKETING FOR START-UPS


In the last decade, if there’s anything in the marketing industry that has seen tremendous growth, it’s social media marketing initiatives that the brands have taken up. From time to time we see these big brands come up with super innovative social media campaigns that make heads turn at every step! But the interesting fact is that the startups have also taken this social media marketing game very gracefully.

With all the default benefits that social media marketing brings to the table when it comes to start-ups, there's much more to what meets the eyes. Let's look at the exceptional benefits of SMM for the start-ups:

  • Social media helps you understand your Target Market- When you are entirely new in the market, social media can help you filter your target market and then help you gain a fair idea as to how they react to brands like yours and what is that they expect. Being new in the business, this crucial step can make your job a little easier.

  • Social media helps in lead generation- Once you’ve established a fair level of presence and organic viewers, your social media initiative will garner you leads that you can convert into sales. So ideally, your purpose on the social handles should be to get people to be interested in what you’re selling.

  • Social media ads help in targeting and retargeting- The social media marketing provides such a versatile approach to the new entrepreneurs in the initial days of the business going social becomes a vital step to be in the game. With branding and engagement initiative, it gives a credible platform to run ads which can then help you target and retarget the interested customers to close the sale.

  • Social media is an extension to your PR strategy- With all the banter that you want to create for your start-up, going social can add a very aesthetic value to it. Hosting social media campaigns in the initial stages can be a great extension to your PR strategy as you'd then have gained the holistic 360-degree campaign.

  • Social media can help you generate more sales- With the persistent efforts of targeting and retargeting, it is very likely that you close the sale deeds sooner than you’ve imagined. Hence focus on social media marketing from day one.

  • Social media is the road to customer service- These days if your buyers are online that means you have to provide them with all the services online itself. Hence going on social opens the door to the provision of customer service on the handles. Be it answering questions or solving the queries to complete the sale, all becomes super easy and handy on social. What's better than your customer getting all the answers right where they are!

  • Social media will make you visible to the potential customers- Being on social will do a lot to engage and close your current target market. But along with it, it will take you near your potential customers by increasing visibility to the people who are interested in similar mediums and profiles.

Establishing your social media presence will garner your business a lifetime of benefits. Being a start-up ensuring your long term survival becomes of utmost importance. So go social and fill your space with mind-boggling content.

 

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