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In the last decade, if there’s anything in the marketing industry that has seen tremendous growth, it’s social media marketing initiatives that the brands have taken up. From time to time we see these big brands come up with super innovative social media campaigns that make heads turn at every step! But the interesting fact is that the startups have also taken this social media marketing game very gracefully.

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An influencer is someone on social media that has a large network of followers. In the past few years, brands have been reaching out to these people to push their products. It is a new way of celebrity advertising in the sense that the audience they are going for (millennials) can be found on social media platforms like Instagram, YouTube, and Snapchat.

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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said to be true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

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Website is a tool which helps you to grow creditability, manage many different marketing strategies for your business. These days building a website is cost-effective, easy and opens doors for all potential customers into your business. So take a ride with me on why you need a website.

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