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There’s an unending debate about which one of traditional or modern marketing is better and more suited to the current trends. Where traditional marketing methods are losing relevance by the day, modern marketing methods are not getting the required hold at the industry at the same pace. So the pertinent question becomes, which one is better and how should brands approach this phase of transition. Let’s start by looking at the overview and then diving deep into various parameters. 

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One may think that digital marketing has evolved through the decade, would it come as a surprise to you, that the term "Digital Marketing" was born in the year 1990? Three decades now from the birth of digital marketing and how the marketing strategies have changed. As opposed to the '90s, where it was only a challenge to look for something on the internet, to now, where one can find an array of information on a given topic.

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In today’s digital world we all are well aware, that whether your business is small or big, creating and maintaining a website can be amazing. So we need to update ours but can’t seem to find the time.Between selecting compelling images, writing SEO friendly quality content, choosing the right tool integrations, we understand the difficulty of developing a corporate website.

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First impressions are really important. Especially if it's something like your online presence. If the viewer doesn't happen to like what they see immediately, they probably will never try to take a deeper look at a company. As a result, businesses have now started devoting valuable resources like time and money to make them look as appealing as possible. And here is where we establish the importance of having a good landing page.

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In the last decade, if there’s anything in the marketing industry that has seen tremendous growth, it’s social media marketing initiatives that the brands have taken up. From time to time we see these big brands come up with super innovative social media campaigns that make heads turn at every step! But the interesting fact is that the startups have also taken this social media marketing game very gracefully.

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An influencer is someone on social media that has a large network of followers. In the past few years, brands have been reaching out to these people to push their products. It is a new way of celebrity advertising in the sense that the audience they are going for (millennials) can be found on social media platforms like Instagram, YouTube, and Snapchat.

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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said to be true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

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